Journalism 2.0 – Politics

It’s November 7 and the election is now over – Barack Obama has won the election and will return for his second term.  While the popular vote was close, the electoral vote was less so, as Obama took almost every swing state Romney needed to supplant him.  There are plenty of reasons the election ended the way it did, but one that has seldom been mentioned has been Obama’s dominance of social media throughout the race.  Obama was noticeably more connected than Romney was with his constituents throughout his campaign.  Here are some statistics to illustrate this point (as of 9:36am EST):

Youtube

Subscribers

Youtube

Views

Twitter

Tweets

Twitter

Followers

Twitters

Following

Facebook

Page Likes

O 262,208 262,333,200 7,929 22,648,982 670,758 32,670,089
R 29,320 29,349,489 1,350 1,774,827 274 12,117,296

O stands for Obama and R for Romney (WordPress was giving me a hard time with the formatting, so I compromised by shortening their names).  In every category, Obama is the clear winner.  Granted, he had already had a social media campaign presence from the 2008 election and also had four years as president to build up his social media base, but the numbers are too decisive to ignore.  There will be much debate over what ultimately pushed Obama ahead of Romney, but the one factual representation has been the Democratic campaign’s incorporation of social media.  If Republicans hope to take back the White House in 2016, it would be wise to embrace Generation Y’s involvement in social media.

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